Top Fashion Games Performance in Europe Q1 2025

In the first quarter of 2025, the top fashion games on a unified platform in Europe showcased varied performance trends, as reported by Sensor Tower.

Project Makeover by Magic Tavern, Inc. experienced fluctuations in weekly revenue, starting at approximately $570K and ending the quarter around $470K. Weekly downloads began at 130K, dipped to a low of 42K mid-quarter, and rebounded to 93K by the end. Active users saw a decline from 1.6M to about 1.07M.

SuitU: Fashion Avatar Dress UP from Libii HK Limited had revenue ranging from $53K to $83K, with a notable peak in late February. Downloads decreased from 21K to just over 10K, while active users remained relatively stable, fluctuating around 140K to 150K.

Covet Fashion: Dress Up Game by Crowdstar LLC started with a weekly revenue of $62K, peaking at over $103K in early February before settling near $60K. Downloads saw a significant spike to 17K in early March from a low of 2.8K. Active user numbers hovered around 70K to 85K throughout the quarter.

Glow Fashion Idol by Crazy Labs saw a gradual decline in revenue, starting at $32K and ending at $26K. Downloads started strong at 107K, peaked at 144K, and then decreased to about 41K. Active users followed a similar pattern, beginning at 170K and decreasing to 165K.

Pocket Styler: Fashion Stars from Nordcurrent UAB showed steady revenue growth, peaking at $43K in the last week of March. Downloads fluctuated between 10K and 19K, while active users saw a gradual decline from 44K to 28K.

For more detailed insights and data, visit Sensor Tower's platform.